Think back to college. If you were like me, you saved those term pages for a week – or the night – before it was due. Even if you weren’t a procrastinator, think back to how you wrote them. You need to use similar techniques for good website SEO.
In the web world, headings are translated into code. A Heading1 is H1. A Heading2 is H2. A Heading3 is H3.
When you wrote your college paper, you probably used headings. A page title on the cover page. That would be your H1. The sections of your paper? Those are your H2. Are you doing subtopics in your second heading? Well, you got your H3 right there. And if you want to further divid your topics. Go right ahead. You can use the H4 tag.
Why do we do this?
Web writing has changed that much in structure since our college paper days. The question is why? There are several reasons.
People are lazy
The digital age has brought an onset of laziness in our culture. We want to know information on demand. Therefore, we skim the web and don’t really read it. Using headings help the user find content quickly.
Headings demand order
Just like in our college days, the H1, H2, and H3 headings should appear in a certain order and not be placed according to aesthetics. Make sure there is only one H1 heading. You can have multiple H2, H3 and H4s, but make sure H2 appears before H3 and H3 appears before H4.
Headings help with SEO
While it isn’t the most prominent tactic, it is a good idea to use a keyword or two you want to rank for in SEO. The keywords should be naturally written as if they are meant to be there. And if you read it and think it sounds awkward, you’re trying too hard. Yes, sometimes good SEO is just like dating.
How to use them:
Feeling Lost? Use this guide to use headings perfectly:
H1: I love ice cream
H2: Why ice cream is awesome
H3: it’s creamy
H3: it’s sweet
H3: it comes in many flavors
H2: How ice cream can be even better
H3: Hot Fudge
H3: Whipped Cream
H2: Let me remind you how ice cream is the best thing ever